Delivering Strategy,
Innovation & Action Plans
where & when you need them

We develop and execute pragmatic strategies for hotels, owners, managers and some of the world’s biggest hotel brands.

How we work

  1. Strategy

    Define multi-year priorities to unlock revenue opportunities, streamline operations, and improve guest experiences in line with your business goals.

  2. Innovation

    Create a fast-moving culture of experimentation, to try new solutions at hotel & head office level. Collaborate remotely or in-person to unlock the creativity of your teams.

  3. Action Plans

    Target 30, 60 or 90 day initiatives that drive immediate & measurable performance, holding teams accountable for delivery using our proven checklist & approach.

Book a consultation

OUR TEAM OF HOSPITALITY VETERANS AND TECHNICAL EXPERTS IS LED BY JAMES LEMON

James Lemon is a hospitality expert who has been leading strategy, commercial and operations for global travel brands for over 10 years. He brings a unique outlook forged through global FTSE 100 organisations (IHG, Unilever) and travel tech scale-ups (Travelport, Hostmaker), and is active in mentorship, events & incubation programmes.

James Lemon notably led IHG’s Commercial & Technology Strategy & set up regional partnership innovation teams in 2020, launched Marriott International’s homestay pilot which led to the creation of Marriott Homes and Villas, and integrated hospitality-disruptor OYO into Travelport.

G

We master the ecosystem

W

hotel development

We understand the hotel business, from group-level to individual properties

travel industry

We know hospitality and travel tech scale-ups, having led a few

business development

We build partnerships to drive hotel performance, utilising the latest tech

Supercharge your growth today

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